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Taylor Swift appeared to be wearing her own merchandise during a recent outing in Ohio with her boyfriend, Travis Kelce. Newsweek reached out to Swift's stylist for comment outside regular working hours. The Context The pop star, 35, and Kansas City Chiefs tight end, also 35, have been dating since 2023.
Romance rumors first started swirling that same year when Kelce was spotted at her Eras Tour stop in Missouri and Swift was seen at his NFL games. Recently, the A-list pair has been spending a lot of time together. Over the last few months, they've been photographed in Florida, New York City and Tennessee.
(L) Taylor Swift performs during the Eras Tour at Aviva Stadium on June 28, 2024 in Dublin, Ireland. (R) Travis Kelce walks into the stadium at GEHA Field at Arrowhead Stadium on November 10, 2024… (L) Taylor Swift performs during the Eras Tour at Aviva Stadium on June 28, 2024 in Dublin, Ireland. (R) Travis Kelce walks into the stadium at GEHA Field at Arrowhead Stadium on November 10, 2024 in Kansas City, Missouri.
More Charles McQuillan/TAS24/Getty Images for TAS Rights Management; David Eulitt/Getty Images What To Know On Tuesday, Swift and Kelce dined at JoJo's Bar in Chagrin Falls, Ohio, according to local channel WKYC. Eagle-eyed fans of Swift—affectionately known as Swifties—were quick to spot the singer's shirt, which appears to be from her Summer 2025 collection. On X, formerly Twitter, fan @jennaswonderlnd shared a picture from their date.
"PAUSE IS SHE WEARING THE NEW MERCH????" she asked. At the time of publication, her post racked up over 413,800 views and 4,700 likes.
PAUSE IS SHE WEARING THE NEW MERCH???? pic.twitter.com/Ihw7heKhBp — jenna ⸆⸉ (@jennaswonderlnd) July 1, 2025 In a separate post, fan @hauntedwinns wrote, "wait im crying is she wearing her own merch?" Her note garnered an additional 474,500 views and 12,000 likes.
"tay wearing her own merch because she spent her eras tour earnings on the masters omfg [oh my f***ing God] stream ttpd [The Tortured Poets Department] and go buy yourself something on the website," @everslay13 shared in a message with 248,400 views and 13,000 likes. According to Swift's website, the unisex shirt is called 1989 (Taylor's Version) Seagull Blue Stripe Poplin Shirt and retails for $50. In May, Swift bought back the rights to the master recordings of her first six albums.
The 14-time Grammy Award winner had been rerecording her early albums since 2021 after record executive Scooter Braun acquired her former record label, Big Machine Records, through his company Ithaca Holdings. Part of the deal included the original recordings of Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation. What People Are Saying On X, Swifties praised her outfit and her trip to Ohio.
@seedayIight13 shared in a note with 244,600 views and 13,000 likes: "Taylor Swift in Ohio on a random Tuesday… my girl is in LOVE." @kathy_peralta27 said in a post with 11,400 views and 108 likes: "She's just a girl, proud of her hard work." @remisversion remarked: "she's such a business queen."
@SimplyWomanMag commented: "Omg I finally have the same outfit!!!!" @soitgoessara_ chimed in: "could she BE any cuter omg." What Happens Next The Chiefs' new season begins in September, and Kelce hinted Swift will be in attendance at many of his football games this year.
During an appearance on the Bussin' With The Boys podcast on Tuesday, the Are You Smarter Than a Celebrity? host said of his girlfriend: "She tried to get to as many as she could last year… and she came to a lot. So, yeah, we're gonna have Tay… We're having fun with it, man, just being a couple."
