The pay TV station Sky is once again ticking the price box, Digital TV magazine reports, citing Sky. Affected customers are customers whose contract expires. How high the price increases will be depends on the price model they booked and the discounts they received partly as part of an advertising deal.
It goes on to say that the average price per subscription for affected customers would increase by a "very low two-digit percentage". Digital Television quoted from a statement by Sky: "Our objective is to provide our customers with the best entertainment experience and value for money. To cover the increased costs we will be informing them in the next few days of an imminent price adjustment."
Sky and WOW getting more expensive Photo: Image licensed by Ingram Image, Logo: Sky, Assembly: teltarif According to Sky there should currently be no price increases for offers aimed at new customers. The pay TV company seems to lure customers with good offers and then increase prices substantially after the minimum contract period expires – a practice familiar from many discount offers in mobile telephony. Price rises even for WOW According to the report, apart from the core brand Sky, the pay TV provider also wants to increase subscription prices for its WOW streaming service.
Here the monthly subscriptions are affected, while the duration offers – for example over twelve months – are not affected for now. Disadvantage for customers: After the first year the contracts are usually converted to the more expensive monthly subscriptions. A Sky spokesman told Digital TV: "We regularly review our pricing model to ensure we cover the rising cost and as such we will shortly be updating prices for our monthly WOW Live Sport and WOW Premium subscriptions.
They continue to provide excellent value for money." There are no plans to make any changes to the WOW movie or TV series bundle. Besides the sports package, the Premium option is also becoming more expensive, which among other things allows two parallel streams.
It was not so long ago that WOW Premium was not marketed separately, but became a fixed-price fare item without an additional charge. In another article we reported about a relaunch on WOW.
