Netflix (NFLX) co-CEO Ted Sarandos said its production investment in India generated $2B in economic impact from 2021-2024, with viewership of Indian content rising to more than 3B hours in 2024, Sohee Kim of Bloomberg reports, citing comments made at a government-led media conference in Mumbai. “I think India is on the cusp of a very big inflection point for storytelling,” Sarandos said. “The things that have proven to be the most global have been the things that are the most locally authentic,” he added.

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