Amplitude AI Agents Usher in New Era of Always-On Product Innovation

written by TheFeedWired

AI Agents work 24/7 to analyze user behavior, run experiments, and optimize product experiences so teams can achieve more SAN FRANCISCO, June 10, 2025–(BUSINESS WIRE)–Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, is revolutionizing product development with the debut of Amplitude AI Agents. These new agents turn Amplitude into a team of specialized experts that help you accomplish specific goals, such as better checkout conversion or faster feature adoption. With AI Agents, Amplitude is leading the shift toward self-improving products, transforming how teams build, deploy, and optimize digital experiences.

Resource constraints are a universal pain point for product, marketing, and data teams, and that makes working with data a challenge. It's tedious to pull dashboards, run queries, test hypotheses, and reprioritize which ideas are worth pursuing. This critical work is often bottlenecked by limited team bandwidth, leaving little time for strategy or execution.

With Amplitude AI Agents, teams can explore, test, and iterate faster than ever before. While you're focused on strategy and creative problem solving, AI Agents work in parallel to monitor your data, spot patterns and changes, watch user sessions, form hypotheses, run experiments, ship changes, and monitor impact. You tell them what to focus on, such as conversion, retention, engagement, or campaign performance, and they get to work.

"AI has been a part of Amplitude's DNA since our founding, and now we're delivering the first AI Agents in the data space to do anything meaningful beyond code and SQL generation," said Spenser Skates, CEO and co-founder of Amplitude. "Companies often tell us they have the data, but they don’t have the resources to analyze or act on it. With Amplitude's AI Agents working around the clock, product development shifts from a slow, step-by-step process to a high-speed, multi-track system where strategy, analysis, and action can happen at the same time.

This isn't just about doing what you've always done, faster. It's about doing what you wouldn't, couldn't, or didn't know how to do before." While other enterprise agents have struggled with low user trust, Amplitude is putting its customers in control.

You decide the level of autonomy your AI Agents have, and as they prove themselves, you can set new guardrails and limits. They'll never make customer-facing changes without your approval, ensuring your team of agents works for you, not the other way around.

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