Justin Bieber's wife and most famous ex-girlfriend now have something other than a romantic history with the heartthrob musician in common – as both are officially part of the billionaire club. Thanks to their make-up and skincare empires, both Hailey Bieber, 28, and Selena Gomez, 32, have racked in ten digits each, with the socialite's Rhode recently sold to beauty giant E.l.f. Cosmetics.
'E.l.f. Beauty found a like-minded disruptor in rhode,' Chairman and CEO Tarang Amin said on Wednesday, as per Business Wire. 'Rhode further diversifies our portfolio with a fast-growing brand that makes the best of prestige accessible.
'We are excited by Rhode's ability to break beauty barriers, fully aligning with e.l.f. Beauty's vision to create a different kind of company. Rhode is a beautiful brand that we believe is ready for rocketship growth.'
Hailey will still serve as founder of the brand and Chief Creative Officer and Head of Innovation. It comes only months after child-star-turned-businesswoman Selena reached billionaire status aged 32, following the global success of her Rare Beauty products. While the timing of both successes is close, their paths to financial renown could not be more different.
Hailey Bieber (pictured) will still serve as founder of the brand and Chief Creative Officer and Head of Innovation following the sale It comes only months after child-star-turned-businesswoman Selena reached billionaire status aged 32, following the global success of her Rare Beauty products Hailey, born into an illustrious Hollywood-savvy family, the niece of Oscar-nominated actor Alec Baldwin, made the most of her cultural clout and celebrity connections to turn Rhode from an initially dismissed by some 'nepo baby' brand to a serious contender in the industry in just three years. Meanwhile Selena, who experienced financial difficulties growing up, spent years working in the spotlight – doing everything from music, acting and producing – before making a foray into cosmetics, with her breakout Rare Beauty blushes becoming viral on social media. Hailey launched her much-anticipated brand in June 2022, releasing only three products at the time – Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment.
Since then, it has grown exponentially, expanding into different tinted lip products, blush and even viral phone cases that double as lip gloss carriers. However, it seems that between A-lister pals Kylie Jenner and Bella Hadid supporting Rhode and using her products, the real success of Hailey's brand has also come in from its creative online presence that has struck a chord with Gen Z customers. According to Because of Marketing, in a case study looking at the company's success, experts noted Hailey's fun 'innovative' products, chic and 'It Girl'-esque social media content, and aesthetically pleasing product launches.
Justin Bieber 's wife and most famous ex-girlfriend now have something other than a romantic history with the heartthrob musician in common – as both are officially part of the billionaire club. Justin pictured with Hailey Justin and Selena dated on and off for years, before breaking things off in 2018. Pictured in 2011 What's more, it's attracted a number of 'brand ambassadors'.
'Rhode has cultivated a network of celebrity friends and influencers to boost its appeal and reach. High-profile figures like Claudia Schiffer, Jasmine Tookes, and Alexandra Malena Saint Mleux have all been spotted using and collaborating with Rhode, amplifying the brand's visibility,' the outlet read. 'Additionally, Rhode has featured prominent faces like Alex Consani and Elsa Hosk as the faces of limited-edition campaigns, further cementing its coveted 'cool girl' status.
'By aligning with influential personalities, Rhode taps into their fan bases, creating a sense of exclusivity and aspirational appeal. This approach has propelled the brand to the forefront of the beauty industry, seamlessly blending celebrity culture with a minimalist, chic aesthetic.' Speaking to The Gloss about her brand, Hailey noted that she wanted to get across a 'less is more' approach with her company.
'I think what's different is that I'm bringing my point of view to the brand, and to the world of beauty. It's my philosophy of beauty and skincare, and that's what I think is different,' she explained. 'Our philosophy at Rhode is really focused on less is more and minimalism.
It's about the essentials only, and not overdoing it, and just having an assortment of products that are really, really curated, in the same way that you would curate your essentials in your wardrobe.' Selena's success story, however, is different. in October 2022, Selena and Hailey proved there was no bad blood between them when they posed for some photos together at an event – and they were even seen hugging it out After more than two decades in the spotlight, she in September reached billionaire status, at age 32, through a number of savvy business decisions and hard work.
It's a far cry from her childhood, which while Selena has said was a happy one, did include financial challenges. Speaking to Elle in 2012, she revealed: 'I can remember about seven times when our car got stuck on the highway because we'd run out of gas money.' Her mother, who was only 16 when she gave birth to Selena, however 'saved up to take her to concerts'.
'She took me to museums, aquariums, to teach me about the world, about what's real,' Selena added. Speaking to E! Entertainment the following year, the star opened up about how her mother Mandy Teefey raised her after divorcing her father when Selena was five.
'Having me at sixteen had to have been a big responsibility,' she continued. 'My mom gave up everything for me and had, like, three jobs. She supported me, sacrificed her life for me.'
Mandy herself has spoken about challenges of being a teen mother to ET. 'I was a teen mom with Selena, obviously, and was very judged by that, even by my counselors and my teachers [who said] that I failed and just let go of it,' she explained. However, it seems that between A-lister pals Kylie Jenner and Bella Hadid supporting Rhode and using her products, the real success of Hailey's brand has also come in from its creative online presence that has struck a chord with Gen Z customers Kendall Jenner, pictured, is among the A-listers who has been seen using pal Hailey's brand Rhode Speaking to The Gloss about her brand, Hailey noted that she wanted to get across a 'less is more' approach with her company 'My neighborhood was a really rough neighborhood [with] gangs.
With all of that stuff, and when I got pregnant, I think that's what triggered, because I was like, "OK, I have another person depending on me. I gotta get straight" and that's when I started hammering through. I'm like, "I'm not going to let her have the upbringing I did."'
Selena kickstarted her career as just a child actress on the children's television series Barney & Friends, before emerging as a teen idol on Disney Channel's Wizards of Waverly Place. Starting her career off so young proved to be an incredibly lucrative decision as she is, now, reported to have a net worth of $1.3 billion, according to the Bloomberg. Despite being known primarily as a singer and actress, the publication reported that the majority of the Lose You to Love Me hitmaker's wealth comes from her makeup brand, Rare Beauty, which she launched in 2020.
According to Time, Rare Beauty 'is a top seller at Sephora and available in 36 countries' and has only continue to rake in more money over the years. 'After launching in 2020, annual sales grew 100% from 2021 to 2022, and 200% the following year; they hit $400 million for the 12 months ending in May,' the outlet reported. Her brand's most popular product last year, a $23 liquid blush, brought in $70 million in sales.
Some of her most profitable endorsement deals include her campaigns for 'Puma, worth a reported $30 million, and Coach, a $10 million deal.' According to Time , Rare Beauty 'is a top seller at Sephora and available in 36 countries' and has only continue to rake in more money over the years The financial milestone makes her one of the youngest self-made billionaires in the country, alongside her best friend, Taylor Swift, who became a member of the ten-digit club last year Additionally, she has made a fortune landing acting gigs on TV series, like Only Murders In The Building, which was just renewed for season five , brand partnerships and her music As the third most followed person on Instagram, with more than 424 million followers, she can make an estimated $2.6 million per branded feed post on the app. Additionally, she has made a fortune landing acting gigs on TV series, like Only Murders In The Building, which was just renewed for season five, brand partnerships and her music.
Although she has gravitated more to acting over the past few years, Selena has released three studio albums, two EPs seven singles, four promotional singles and fourteen music videos in her solo career. While serving as the lead singer of the band Selena Gomez & the Scene, she and her group released three albums, Kiss & Tell (2009), A Year Without Rain (2010) and When the Sun Goes Down (2011), 'which all reached the Top 10 and has sold over 6.7 million copies with combined sales in the United States,' according to one of her fan pages. The financial milestone makes her one of the youngest self-made billionaires in the country, alongside her best friend, Taylor Swift, who became a member of the ten-digit club last year.
In addition to thriving professionally, Selena has been open about being the 'happiest' she's ever been amid her romance with music producer, Benny Blanco. Her current loved-up romance comes following past an eight-year on-off relationship with Hailey's husband – Justin – which ended in 2018. The following year, he married Hailey.
Her current loved-up romance comes following past an eight-year on-off relationship with Hailey's husband – Justin – which ended in 2018. Both pictured in 2011 Last week, Selena looked to subtly show support for Hailey , one day after fans slammed Justin for a harsh remark he made toward his wife. Justin and Hailey pictured in 2020 The women have often been subject to comparisons in the spotlight, and there had for a time even been rumours of a 'feud' between the women, which both have since appeared to dismiss.
Last week, Selena looked to subtly show support for Hailey, one day after fans slammed Justin for a harsh remark he made toward his wife. The model and socialite has enjoyed a big month as she marked two career milestones: landing her first Vogue magazine cover and announcing her skincare brand Rhode's partnership with Sephora. And Justin's ex showed encouragement as she gave Sephora's Instagram post announcing the Rhode collaboration a 'like.'
It was on the heels of Justin's divisive celebratory post for his wife, captioned: 'Yo, this reminds me [of] when Hailey and I got into a huge fight. 'I told Hails that she would never be on the cover of Vogue. Yikes.
I know, so mean. For some reason, because I felt disrespected, I thought, "I gotta get even."' He added: 'I think as we mature we realize that we're not helping anything by getting even.
We're honestly just prolonging what we really want, which is intimacy and connection. 'So baby, [you] already know but forgive me for saying [you] wouldn't get a Vogue cover cuz clearly I was sadly mistaken.' His remarks did not go over well, with thousands of his 294 million followers begging him to 'edit' the post and calling him out for the odd admission.
Elsewhere, appearing to poke fun at bizarre accusations that Hailey 'stalks' Selena, Justin's wife recently participated in Vogue's In The Bag? segment. In a YouTube video posted by the outlet, Hailey showed viewers what was inside her black Saint Laurent purse.
At one point, she pulled out her smartphone, then proceeded to take out five more phones as she joked, 'These are a couple more I keep on me. 'And I really just use them for a lot of the simple stuff like surfing anonymously, commenting, stalking, viewing girls' pages, making multiple accounts, you know… that kind of thing.' In April Hailey was called a 'creepy stalker' for using similar language in her 2025 Daily Front Row acceptance speech to what Selena used in a 2021 interview with Special Madame Figaro Arabia.
As Hailey picked up the Beauty Innovator of the Year Award, she said, 'When I started Rhode, I didn't want to start a brand for the sake of starting a brand. I really wanted to create an entire world.' A few years earlier, Selena had stated: 'I didn't want to launch a makeup line for the [sake of launching] a brand.
What interests me is cultivating beauty from the inside.' However, despite being pinned against one another in the five years since Hailey and Justin tied the knot, both Selena and Hailey have put out statements in attempt to simmer down allegations of beef. In 2023, Selena spoke out about her so-called 'feud' with Hailey, revealing that the model 'reached out to her' after getting 'death threats' – as she urged her fans to stop with the 'hate and bullying.'
She addressed the speculation once and for all in a post shared to her Instagram Stories – and she begged her followers to halt all the negative comments against Hailey since she said she's an 'advocate for kindness.' 'Hailey Bieber reached out to me and let me know that she has been receiving death threats and such hateful negativity,' she wrote. 'This isn't what I stand for.
No one should have to experience hate or bullying. I've always advocated for kindness and really want this all to stop.' And in October 2022, they also proved there was no bad blood between them when they posed for some photos together at an event – and they were even seen hugging it out.
