This year’s Eurovision Song Contest, held in Basel, Switzerland, achieved unprecedented success, reinforcing its status as the world’s largest music event. With record-breaking TV ratings, explosive social media presence, and extensive global participation, Eurovision 2025 set new milestones on all fronts. Unprecedented Viewership The Grand Final drew 166 million viewers across 37 countries, up 3 million from 2024.
The average audience share reached 47.7% — the highest since 2004. Youth engagement also hit an all-time high, with 60.4% of viewers aged 15–24 tuning in for the Final. Massive Global Reach Nineteen countries surpassed a 50% viewership share during the Grand Final, with Iceland leading at a remarkable 97.8%.
Switzerland, the host nation, saw a 57% increase in viewership from the previous year. Major markets also recorded impressive figures: Germany reached 9.1 million viewers, Poland 4 million, and France hit a historic 40% share. In Greece, more than 2.8 million people watched the show, accounting for a 70.8% audience share — the highest since 2010.
Digital Domination Eurovision 2025 wasn’t just a TV success. On YouTube, the Grand Final garnered 12.1 million views within a week. TikTok reached 748 million views, while Instagram surpassed 969 million — especially popular among users aged 18–34.
Viewers from 146 countries participated in the voting process, with high engagement from the U.S., Canada, Romania, and Türkiye. Innovation for New Generations The “My Eurovision Party” experience on Roblox attracted 1.2 million users from 183 countries, offering an interactive way to experience Eurovision, particularly for younger audiences. Users spent an average of over 11 minutes per day on the platform.
Music with Worldwide Impact This year’s winning song, “Wasted Love”, charted in 38 countries — reaching the Top 10 in 20 of them, and hitting #1 in five. Eurovision songs appeared more than 3,000 times on Apple Music charts globally throughout May. The official Eurovision playlist on Spotify became the platform’s most-streamed list worldwide the day after the Final.
For the first time, a Swedish-language song entered Spotify’s Global Top 50. Economic Boost for Basel Over 500,000 visitors took part in Eurovision-related activities in Basel, resulting in 95% hotel occupancy and a surge in ticket sales for live performances. More than 1,000 journalists from 50 countries covered the event on-site.
A Word from Eurovision’s Director, Martin Green: “This year’s Eurovision once again proved its unique power to bring millions of people together through music, tradition, and innovation. In a fragmented media world, it remains one of the few global moments that unites live television and digital platforms alike.” Stay tuned to Eurovisionfun for all the latest news and updates! Source: EBU
