Last year on Mother’s Day, I learned a valuable lesson: Don’t buy the TikTok-viral guided journal for mothers and give your already busy matriarch excess work. It has since collected dust on her coffee table, serving as a teachable moment to stick to the status quo. What do you buy for the woman who gave you everything?
Beauty is always a fail-safe way to put a smile on her face—and keep it there. No one knows your mom or maternal figure quite like you do. You see her struggle to properly blow-dry and curl her hair, so upgrade her to a multi-attachment styling kit.
Or maybe she’s always rummaging through your makeup bag looking for a volumizing mascara or foundation—well, we have just the perfect brands to build her kit from the ground up. Of course, we can’t forget to keep her skin care routine stocked with the latest and greatest formulas that smooth, brighten, and plump. These ELLE editor-approved picks will make her the talk of her friendship circle.
Did she get Botox? No, but Lancôme’s latest retinol comes pretty darn close to fading those stubborn lines. Whether your mom is new to makeup, a fragrance obsessive, or prefers her hairstyles low-maintenance and fuss-free, here are 24 beauty gifts to upgrade her routine, diligently selected by ELLE.com’s shopping-obsessed editors and honest online customer feedback.
From bestselling massage guns to luxe moisturizers, shop our picks for the best Mother’s Day beauty gifts here.